Target Holiday 2020 “You Bring the Meaning”
For Target’s 2020 holiday season, my partner and I concepted, sold and executed a national campaign entirely remotely. This campaign was called “You Bring the Meaning,” and it was designed to show how every moment is made more meaningful when the guest brings something extra, something personal, and something thoughtful to the season.
All spots were shot in studio in Los Angeles, connected to via Zoom. The cast were real families and friends quarantining together. They ran nationally both online and on broadcast, and they feature Mary J. Blige’s iconic hit “Real Love” in English, with a brand new adaptation from Anitta in Spanish.
Director: Calmatic
Editor: Kyle Brown
CD: Craig Love, Jacquie Osman
Creative: Jen Hubbard, Laura Bailey, Loi Ramos, Abby Harris-Shea
Producer: Jay Jenkins
Target Holiday 2020: Contactless
Since holiday shopping will be a little different this year, we also created a spot to show all the ways in which you can shop contactless via Target.
Director: Lacey
CD: Craig Love, Jacquie Osman
Creative: Jen Hubbard, Laura Bailey
Producer: MJ Soler