Budweiser x Messi
We worked with Budweiser and Messi to encourage more people to watch women’s soccer by extending the popular #BringHomeTheBud campaign to the Women’s World Cup. Messi acts as a torchbearer, passing off the win (and the prize) to the next team. Not only did we create a launch and closing spot that ran during the Cup, but we also made social content featuring every country and bespoke Budweiser country flags. This was shot in studio in Paris, France.
Director: Loren Denis
Editor: Josh Hegard
Color: Kath Raisch
CD: Rose Sacktor, Rafael Melo
Creative: Jen Hubbard, Laura Bailey
Producer: Conner Harville, Jordan Leinan