Ford Bronco Sasquatch Searcher
Bronco is designed for you to get back out there, whether that’s going on a fun hike, or hunting down a cryptid. Emphasis on the cryptid. Sasquatch (or Bigfoot) hunting communities have only grown over the years. We wanted to tap into that community to make the vehicle perfect for them: a one-of-one Ford Bronco designed specifically to track the Sasquatch.
We gave it away for free on social by creating a series of clues that released a secret word, “squatch” that could be used to enter to win the vehicle. The giveaway was a hit, with thousands of entries vying for the ultimate Squatcher Searcher Bronco. This was shot on location in Detroit.
Featured on Hypebeast, Adweek, Muse by Clio, Little Black Book, Car and Driver, Motor Trend, Newsweek, Stupid Dope, Trend Hunter, Classic Cars, Motor1, Times Live, and many more.
Director: Julia Pitch
Editor: Lindsey Nadolski
Color: Kaitlyn Battistelli
Sound: Kelly Oostman
Music: Beta Petrol
CD: Stuart Jennings, Alex McClelland
ACD: Jen Hubbard, Laura Bailey
Creative: Nina Stitt, Justin O’Toole
Producer: Erica Serio, Eline de Roo
Ford Bronco “Join the Search”
We also spent a month in Vancouver, Canada making a commercial for Sasquatch believers, too. Cute!
Director: Sam Hibbard
Editor: Talia Pasqua
Sound: Kelly Oostman
CD: Stuart Jennings, Alex McClelland
ACD: Jen Hubbard, Laura Bailey
Producer: Eline de Roo