Ford “What Innovation Looks Like”
The technology in Ford vehicles looks a little different than competitors. Why? Because it’s developed with real American drivers in mind. As a part of Ford’s 2021 “Built for America” brand campaign, we wanted to show what innovation looks like when you’re taken into account, instead of just innovating for innovation’s sake. This was shot on location in Los Angeles.
Director: Chloé Zhao, Sherpas
Photographer: Jesse Chehak
Editor: Charlie Porter
Voice Over: Bryan Cranston
CD: Eric Helin, Stuart Jennings
Creative: Jen Hubbard, Laura Bailey
Producer: Rodrigo Nino