Ford x Kai Lenny
World champion big wave surfer Kai Lenny doesn’t just have one Ford truck. He has three. We showed off his Raptor, Ranger, and F-250, and how his vehicles enable him to break barriers in sport. This was shot on-location in Maui.
Director: sportscar (Lucy Sandler)
Editor: Matt Burke
Color: Tom Poole
Photographer: sportscar (Ariel Fisher)
CD: Eric Helin, Stuart Jennings
Creative: Jen Hubbard, Laura Bailey
Producer: Sam Pasquesi, Connor Dean
Ford x Kai Lenny: Surfboards
We also created a line of custom surfboards with Kai’s preferred surfboard brand, KT Surfing. When the campaign wrapped, we worked with Kai to donate the boards to young surfers in his community on Maui. Special thanks to champion surfer and Kai’s brother Ridge for modeling the boards.